7 Tips for Effective Email Marketing
Email marketing is a fantastic way to reach out to potential and current customers.
Email marketing is a fantastic way to reach out to potential and current customers.
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Advertisers are learning the importance of creating an online presence that covers the entire customer journey, guiding and delighting their audiences.
Marketing automation uses software to automate monotonous marketing work.
The centerpiece of any sales automation platform is the Customer Relationship Management (CRM) tool, which helps organise, track, and nurture leads.
Let’s face it we’ve all been there! You take the time to craft your sales email, send it off to the prospect, and you hear nothing in return…in fact you might not even know if they have opened it or if it has gone to that big old junk folder in the sky…
Living in an age of hyper-personalisation may seem overwhelming for some marketers, but for the consumer, marketing content has never been so relevant to their needs. Relating to your audience has been a proven tactic to help increase sales and keep customers returning again and again.
Ever wonder how you can take customers down a sales journey and convert them more effectively? Staying at the top of mind of your prospects is far more difficult nowadays than it’s ever been.
Most businesses want better results from their social media efforts. Many small businesses do not have the budgets to outsource and may believe they have the wherewithal to go it alone.
So you’ve still not implemented any form of Marketing or Sales Automation into your Marketing and Sales pipeline.
Being a Small Business comes with all sorts of challenges. Aside from smaller budgets and a smaller scale of operations as opposed to bigger businesses, you’re often on the tools and directly involved in the business the majority of the time.
There are a few distinct aspects of email marketing that are important to know and remember. One of these is the frequency in which you send out email campaigns.
Did you know that within a year, 30% of your email contacts can go bad?
Email Campaigns are essential to an effective Marketing Strategy, providing a valuable touch point to potential and current customers.
You can use different strategies and tactics throughout your sales and marketing funnel.
One of the most popular questions that we get asked is “What CRM & Marketing Automation Platform do you recommend?
Implementing a marketing automation platform into your sales and marketing processes eradicates these problem statements by offering a solution for each one.
The key objective for most businesses is attracting and converting new customers. This however, means they can sometimes over look an equally important goal: customer retention.