How it works - The Basics
What is Retargeting
Let’s say a potential customer visits your website and views a product or even adds it to a shopping cart but then abandons it. A retargeting campaign reminds visitors about your brand with ads promoting your products or services served to them wherever they go online.
Remarketing vs. Retargeting
Remarketing is a broader approach that employs email as its main tool. It requires spending time optimizing your email campaigns using several strategies, such as drafting effective emails, using creative subjects and conducting A/B testing.
How effective is retargeting ?
What makes retargeting so effective is that most consumers won’t typically purchase unless they encounter a brand at least seven times. And unlike traditional display ads, retargeted ads only appear to those who have already engaged with your brand.
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Greater engagement
Retargeted ads can increase engagement with your brand by as much as 400%. Imagine going from 100 website visitors a month to 500!
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Increased click-through rates (CTR)
The average CTR for traditional display ads is 0.07%, while retargeted ads garner a fantastic 0.7% CTR.
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Improved visibility
Some 60% of online shoppers say they notice ads for products they’ve researched on other websites.
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Reclaimed customers
Retargeting consumers who have abandoned a cart at your site can increase conversions by up to 26%.
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Better Return on Investment
Web retargeting is far more affordable and cost-effective. For every dollar spent on retargeting, companies generate $8 in revenue.
Why Retargeting?
Retargeted visitors are 10x more likely to click and 70%
more likely to convert.
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Bring back lost customers
We serve lost customers your ads in the best placements at the lowest prices.
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Profitably get more sales
We help you capture all the low hanging fruit and bring lost customers back for a sale. Our advertisers generate $8 -10 in sales for every $1 spent.
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Uncover new marketing channels
We will see where your ads perform best, and where your visitors hang out online. We provide transparency on where your ad is served and where they are converting.
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Reach beyond Google
Our technology used is a world-class real-time bidding platform that serves your ads across Google, OpenX, Rubicon, and every other top network. We ensure that your retargeting campaigns are on the best and most transparent networks.
Curious about the outlook on Retargeting?
Autus Retargeting ‘Done For You’ Ads Service
Our focus is on your profitable growth and ROI. You’ll be working with a team of digital marketing experts who can add much more value beyond creating and managing your retargeting ads.
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Creation of Ad content
We will create stunning copy and imagery To support the success of your retargeting ad Campaigns
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Run your campaigns for you
No need to work out the intricacies of Retargeting campaigns, let our experts do it for you! We will determine audience targeting, bid management, optimization, A/B testing, campaign measurement and more
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Flexible Month to Month Service
Want to stay in the loop? We’ll send you regular reports on your latest campaigns and suggest ways of improving results further!
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